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Strong ideological style and team building, efforts to establish a professional and efficient, the system is complete, democratic and open, flexible operation, a sound legal system, to ensure effective institutional mechanisms to promote China's football career to a new level. (B) basic principles. - Based on national conditions and learning from international experience combined. From the reality of football, football learn from the experience of developed countries, out of a Chinese characteristics football reform and development of new road, the full realization of the social value and function of football. - Long-term perspective combined with a solid foundation. Strengthen top-level design, focusing on implementation of the strategy; reinforce the population base, the development of football base facilities, management foundation, cultural foundation, continuous force, a long time to work. - Innovation reconstruction and governance problems combined. Emancipate the mind, changing concepts, to optimize the combination of elements, innovation and development platform; respect for the law, deal with the current long-term, focusing on the relationship between the general and the like, scale and efficiency, strengthen scientific management, solve development problems. - Nationwide system and market mechanism combined. Play the advantages of the socialist system, integration of resources, to create synergy; give full play to the role of market mechanism to stimulate vitality, integrity and create a fair environment, encourage the protection of fair competition. - To promote the development of football and fitness combined. To achieve universal access and improve the masses soccer football and athletics and promote each other, to promote the coordinated development of football, progress, promote fitness, and enhance the people's physique. (C) the main objective. The development of football into economic and social development plan, the 'three-step' strategy. - Short-term goal: to improve the environment and atmosphere of football development, streamline football management system, development of long-term football development plan, innovation management model with Chinese characteristics football, football and football form a pattern of coordinated development of the industry. - Medium-term objectives: a substantial increase in the population of youth football, professional league organization and the level of competition to reach the best in Asia, the Asian country among the forefront of soccer, women's football teams return to the world-class ranks. - Long-term goal: to achieve the comprehensive development of Chinese football, soccer has become the sport of the masses universal participation, a healthy society as a whole football culture; professional league organization and competition level advanced in the world